Saturday 03 Oct, 2020

Starting at 09 a.m.

Impact Hub

Bucharest, Floreasca, No. 2 Gara Herastrau Street 020334

Sessions 2019

9:00AM - 10:00AM

Attendee Registration

10:00AM - 10:30AM

Welcome Session

Magda Baciu, MCB Lead Organizer and Peter O'neill, MC

10:30AM - 11:00 AM

Opening the Board Session Registration

Time to make use of the Session Card.
Mark your session on the Board and become a speaker!

11:00AM - 11:30AM

The War Room by Alban Gerome

Facebook Privacy tool, Safari ETP

At 11:00AM - 11:30AM in 2Checkout room.

Featured Speaker by Nicoleta Iordache

At 11:00AM - 11:30AM in eMAG room.

How to do a retention analysis by Robert Bobosa

What is retention rate
Why it is important
Real life use case

At 11:00AM - 11:30AM in MSM room.

11:30AM - 12:00PM

Prerequisite for Omnichannel strategy by Cristian Ionescu

Business Intelligence, analytics and general IT.

At 11:30AM - 12:00PM in 2Checkout room.

ML-based attribution using Google Big Query ML by Constantine Yurevich

At 11:30AM - 12:00PM in eMAG room.

Bridging the gap in SEO between GSC and GA by Stefan Trasca

At 11:30AM - 12:00PM in MSM room.

12:00PM - 12:30PM

Bridging marketing and product through experimentation by Robert Petrescu

Digital experimantation has changed how we think about optimising our line footprint.

At 12:00PM - 12:30PM in 2Checkout room.

Google Data Studio reporting automation by Alexandra Manafu, Sorin Amzu

At 12:00PM - 12:30PM in eMAG room.

Data Experience Design by Morariu Claudiu

Building stories with data that drives business decision

At 12:00PM - 12:30PM in MSM room.

12:30 - 1:00PM

Why is so hard to run a data science B Analytics in production B @ Scale by Sjaun Wong

At 12:30 - 1:00PM in 2Checkout room.

RFM segmentation and cluster by Jack Timofte

At 12:30 - 1:00PM in eMAG room.

5 Tip for Public speaking by Krista Seiden

At 12:30 - 1:00PM in MSM room.

1:00PM - 2:00PM


2:00PM - 2:30PM

Vlad Bisceanu - CRO @ 2Checkout

2:30PM - 3:00PM

New and next in analytics by Kirsta Seiden

At 2:30PM - 3:00PM in 2Checkout room.

Top A/B testing mistakes by Duraid

At 2:30PM - 3:00PM in eMAG room.

3:00PM - 3:30PM

Reasons to choose R for digital analytics by Ines Teaca

At 3:00PM - 3:30PM in 2Checkout room.

Challenges of subscription base ecommerce store by Tamas Hanko

At 3:00PM - 3:30PM in eMAG room.

How to be build a data analyses strategy to get actionable insights by Magda Baciu

At 3:00PM - 3:30PM in MSM room.

3:30PM - 4:00PM

Have a Break

4:00PM - 4:30PM

Sample site calculation in A/B testing by Andrea Corvi

At 4:00PM - 4:30PM in 2Checkout room.

Best practices in GTM by Eugen Potlog

At 4:00PM - 4:30PM in eMAG room.

Webscraping using R by Marian Necula

At 4:00PM - 4:30PM in MSM room.

4:30PM - 5:00PM

Claiming credit for being data driven by Alban Gerome

At 4:30PM - 5:00PM in 2Checkout room.

Automated SEO-GA data in Google Sheets -> Data Studio by Tata Tabatadze

At 4:30PM - 5:00PM in eMAG room.

Analytics Therapy by Peter O'neill

At 4:30PM - 5:00PM in MSM room.

5:00PM - 5:30PM

Closing Session & Wrap Up

6:00PM - 10:00PM

After Party