Saturday 14 May, 2022

Starting at 09 a.m.

Impact Hub

Bucharest, Floreasca, No. 2 Gara Herastrau Street 020334

Sessions 2022

9:00AM - 10:00AM

Attendee Registration

10:00AM - 10:30AM

Welcome Session

Magda Baciu, MCB Lead Organizer

10:30AM - 11:00 AM

Opening the Board Session Registration

Time to make use of the Session Card.
Mark your session on the Board and become a speaker!

11:00AM - 11:30AM

Analytics Career Tips by Steen Rasmussen

A Brainstorm and Braindump based on 20 years in Analytics. What would I tell myself if I could travel back in time

At 11:00AM - 11:30AM in CXL room.

Exploring Personalization by Astrid Illum

Make it personal = Make it better!
Or does it? What do we even mean when we say personalization and when is it the right tool in the toolbox? Join me for an exploration and discussion of personalization

At 11:00AM - 11:30AM in GrowthSavvy room.

How to build a personalized marketing communications system by Cristian Ionescu

- Data Extraction
- Segmentation
- Automated Campaigns

At 11:00AM - 11:30AM in Emag room.

GA4 settings you don't want to miss by Eugen Potlog

There are GA4 settings you need to make on every GA4 setup. Don't miss them

At 11:00AM - 11:30AM in United Media services room.

11:40AM - 12:10PM

Google Analytics 4 and Challenges by Adrian Petre

In this session we will go through GA4, recap events and BQ basics with some examples on events and BQ.
At the end we will talk a little about how data helps in design thinking.

At 11:40AM - 12:10PM in United Media Services room.

Sever Side Data Collection: Build vs. Buy by Yasen Lilov

Architectural comparison of the options you have when setting up server side data collection

At 11:40AM - 12:10PM in emag room.

My model drifted: Now What? by Ana-Maria Niculescu

How we acted an re-acted when data and business started to change.

Data science in sales.

At 11:40AM - 12:10PM in Growth Savvy room.

Using What We Know by Astrid Illum

Within digital analytics, we are always hungry for more and more complete data but the current challenges for tracking are forcing us to take a closer look at what we know.

Join me for a deep dive into the new rules of play.

At 11:40AM - 12:10PM in CXL room.

12:30PM - 13:00PM

Ecomm Schema, GA3/GA4 by Liviu Taloi

Q&A Errors on Schema Business Logic

At 12:30PM - 13:00PM in United Media Services room.

From CRO to CVO, From acquisition to life-cycle, from one time to long-term relationships by Valentin Radu

I'll stress the fact that all channels must be optimized not only the website. We have to move from website optimization to lifespan optimization in marketing.

At 12:30PM - 13:00PM in emag room.

Tracking 404 pages with GTM by Stefan M

A simple and efficient method of tracking 404 in Analytics through GTM.

At 12:30PM - 13:00PM in Growth Savvy room.

CRO Checkout Case Study by Nicoleta Danilet + Adrian Tinav

CRO case study on a checkout page + Verifone overview

At 12:30PM - 13:00PM in CXL room.

1:00PM - 2:00PM


2:00PM - 2:30PM

How to build a personalizesd marketing communication system by Cristian Ionescu

- Data extraction
- Segmentation
- Automated Campaigns

At 2:00PM - 2:30PM in United Media Services room.

How to generate data insights to increase your website conversion rate by Magda Baciu

We'll go through 5 data insights generation methods that are accessible to businesses that just start out as well as the more established ones. By the end of the session you will know:

1. How to lower the perceived costs
2. How to easier connect with your audience.
3. How to increase conversion rate

At 2:00PM - 2:30PM in emag room.

Process Intelligence - The next stage in Business Intelligence by Andrei Data Engineer

Join to find out what process mining is and how it adds a perspective to the standard BI tools.

At 2:00PM - 2:30PM in Growth Savvy room.

The unstructured brain by Juliana Jackson

How learning to code changes the way I work and think.

At 2:00PM - 2:30PM in CXL room.

2:40PM - 3:10PM

Qualitative and quantitative research methods by Sorin Tarna

- Qualitative Research
- Quantitative Research

At 2:40PM - 3:10PM in United Media Services room.

Open Slot by -


At 2:40PM - 3:10PM in emag room.

Moments of truth by Valentin Radu

If you're a CEO and you don't let the data show that you're an idiot, you actually are one.

At 2:40PM - 3:10PM in Growth Savvy room.

GTM tracking (UX/UI) by Liviu Taloi

Q&A How to track - Hands-on workshop

At 2:40PM - 3:10PM in CXL room.

3:00PM - 3:30PM

Have a Break

3:30PM - 4:00PM

Interactive confusion matrix by Gherasim Romeo

- proportional venn diagram
- fourfold Mekko chart
- model performance

At 3:30PM - 4:00PM in United Media Services room.

GTM Server Side benefits + Showcase by Eugen Potlog

Why use GTM server side. Showcase of a basic setup

At 3:30PM - 4:00PM in emag room.

Open Slot by -


At 3:30PM - 4:00PM in Growth Savvy room.

Open Slot by -


At 3:30PM - 4:00PM in CXL room.

4:10PM - 4:40PM

Open Slot by

At 4:10PM - 4:40PM in United Media Services room.

Understanding the Consent Mode by Eugen Potlog

What is consent mode and how does it work?

At 4:10PM - 4:40PM in emag room.

Open Slot by

At 4:10PM - 4:40PM in Growth Savvy room.

Digital Maturity - an update by Steen Rasmussen

Short version of a SuperWeek talk.
The change in the digital space has impacted our understanding of maturity and to maintain focus we need to change the path forward

At 4:10PM - 4:40PM in CXL room.

4:50PM - 5:20PM

Closing Session & Wrap Up

5:30PM - 10:00PM

After Party

TrickSHOT Promenada Mall