Google

MeasureCamp Bucharest 2026 happens inside Google’s Bucharest HQ, because Google Romania offered us the building. It is the single biggest reason this edition can stay free.

Who they are

Google builds most of the tools the people in this room open every morning. Analytics for behavioural data, Tag Manager and server-side tagging for collection, Google Ads and the Marketing Platform for activation, BigQuery and Data Studio for everything that happens once the data lands somewhere useful.

That reach is exactly why MeasureCamp exists in the form it does. A GA4 event model decision, a consent mode setup, a server container that costs more than anyone expected, an attribution report nobody trusts — these are shared problems, and the fastest way through them is a room full of practitioners comparing notes rather than a vendor deck.

What they’re doing for MeasureCamp Bucharest

Google Romania is our main partner for the 2026 edition and is hosting the event at Google’s Bucharest HQ on Saturday 3 October, at 6–8 Corneliu Coposu Blvd. Venue, rooms, the whole day.

• The full unconference runs on site: session board, breakout rooms, coffee, lunch.
• Google staff attend as participants like everyone else — no reserved slots, no keynote.
• Their support is what keeps every ticket free for the community.

Worth a look

• Google Analytics — the product most sessions end up arguing about.
• Google Tag Manager — including server-side containers.
• Google Marketing Platform — the wider enterprise stack.
• BigQuery — where the raw events go.