9:00AM - 10:00AM
10:00AM - 10:30AM
Magda Baciu, MCB Lead Organizer and Peter O'neill, MC
10:30AM - 11:00 AM
Opening the Board Session Registration
Time to make use of the Session Card.
Mark your session on the Board and become a speaker!
11:00AM - 11:30AM
The War Room by Alban Gerome
Facebook Privacy tool, Safari ETP
At 11:00AM - 11:30AM in 2Checkout room.
Featured Speaker by Nicoleta Iordache
At 11:00AM - 11:30AM in eMAG room.
How to do a retention analysis by Robert Bobosa
What is retention rate
Why it is important
Real life use case
At 11:00AM - 11:30AM in MSM room.
11:30AM - 12:00PM
Prerequisite for Omnichannel strategy by Cristian Ionescu
Business Intelligence, analytics and general IT.
At 11:30AM - 12:00PM in 2Checkout room.
ML-based attribution using Google Big Query ML by Constantine Yurevich
At 11:30AM - 12:00PM in eMAG room.
Bridging the gap in SEO between GSC and GA by Stefan Trasca
At 11:30AM - 12:00PM in MSM room.
12:00PM - 12:30PM
Bridging marketing and product through experimentation by Robert Petrescu
Digital experimantation has changed how we think about optimising our line footprint.
At 12:00PM - 12:30PM in 2Checkout room.
Google Data Studio reporting automation by Alexandra Manafu, Sorin Amzu
At 12:00PM - 12:30PM in eMAG room.
Data Experience Design by Morariu Claudiu
Building stories with data that drives business decision
At 12:00PM - 12:30PM in MSM room.
12:30 - 1:00PM
Why is so hard to run a data science B Analytics in production B @ Scale by Sjaun Wong
At 12:30 - 1:00PM in 2Checkout room.
RFM segmentation and cluster by Jack Timofte
At 12:30 - 1:00PM in eMAG room.
5 Tip for Public speaking by Krista Seiden
At 12:30 - 1:00PM in MSM room.
1:00PM - 2:00PM
2:00PM - 2:30PM
Vlad Bisceanu - CRO @ 2Checkout
2:30PM - 3:00PM
New and next in analytics by Kirsta Seiden
At 2:30PM - 3:00PM in 2Checkout room.
Top A/B testing mistakes by Duraid
At 2:30PM - 3:00PM in eMAG room.
3:00PM - 3:30PM
Reasons to choose R for digital analytics by Ines Teaca
At 3:00PM - 3:30PM in 2Checkout room.
Challenges of subscription base ecommerce store by Tamas Hanko
At 3:00PM - 3:30PM in eMAG room.
How to be build a data analyses strategy to get actionable insights by Magda Baciu
At 3:00PM - 3:30PM in MSM room.
3:30PM - 4:00PM
4:00PM - 4:30PM
Sample site calculation in A/B testing by Andrea Corvi
At 4:00PM - 4:30PM in 2Checkout room.
Best practices in GTM by Eugen Potlog
At 4:00PM - 4:30PM in eMAG room.
Webscraping using R by Marian Necula
At 4:00PM - 4:30PM in MSM room.
4:30PM - 5:00PM
Claiming credit for being data driven by Alban Gerome
At 4:30PM - 5:00PM in 2Checkout room.
Automated SEO-GA data in Google Sheets -> Data Studio by Tata Tabatadze
At 4:30PM - 5:00PM in eMAG room.
Analytics Therapy by Peter O'neill
At 4:30PM - 5:00PM in MSM room.
5:00PM - 5:30PM
Closing Session & Wrap Up
6:00PM - 10:00PM